Businesses and projects can create long-term, stable, secure and steadily increasing profitability, based on the provision of goods and services that effectively address real needs. They can do this in a way that combines creativity, talent, commitment, energy and material as efficiently as possible.
Successful projects are able to adapt to the changing realities of life in a way that is deeply connected with their core purpose, values, mission and vision.
Environmental Sustainability means that those materials that “re–source” or are supplied to us from our physical environment are worked with in such a way that the end result of our interaction with them is that there is more available to supply to the future versus when we began. In organic permaculture and biodynamic agriculture, for example, soil that is farmed for decades is more fertile than when the farm was started.
Environmental sustainability also means reducing any negative impact. This ideal may not be immediately applicable to every situation. What do we do, then? Reducing the negative impact is a great start. Use recycled paper products, compost green waste, install a solar hot water heater or lighten the color of the roof in hot climates to reduce the cost of cooling the office. It is all important.
Perhaps the biggest cultural improvements we can support in our communities are simply to acknowledge, respect, be interested in, learn from and make a place for the aspects of local culture that have been there before us or are still there, often struggling with adaption to change. Our commitment is to partner with the keepers of culture so that, together, we may preserve the strength of ancient wisdom and values, while supporting the constant renewal of their applicability to the here and now.
+ Financial Profitability
+ Environmental Resilience
+ Social Progress
+ Cultural Vitality_______
= Quadruple Bottom-Line