by David Rose


I believe it’s important for us to remind ourselves that Earth’s natural systems have been functioning perfectly well without humans since long before we arrived. These systems seem to thrive through the ability to course correct, to purge those experiences that are not serving the whole system, and to develop subsystems and life forms that function for the most part instinctively so that the continuation of life and the evolution to greater efficiency and resiliency is constantly being encouraged.

Green Onion and LettuceHumanity seems to be the exception to this self-regulating harmony, but only in the short term; for in the long run Nature always has her way. The notion that our actions or inactions may “destroy the planet” are typical of mankind’s tendency to sometimes see itself in grandiose terms that are not necessarily connected to the performance of systems we are only beginning to fully understand.

We are not going to destroy the planet. If we as a species are unable to evolve a few simple perspectives in our thinking and feeling natures, the way we relate with each other and our world, and to evidence those changes in our environmental, social, cultural and economic activities – we may lose our position, but life on this planet will continue in some form, though perhaps unrecognizable to us. Earth has purged subsets of species before, she has undergone climate changes that have extinguished other seemingly dominant forms of life. But Earth lives on, generates whole new living systems, new species adapted to those changes… Earth will be fine.

Perspective gives us opportunities to see beyond the horizon of our experiences, and to try on a new and more expanded way of evaluating what we are doing, thinking and feeling, what is going on around us, how we might act differently and more effectively; and based on our willingness to explore, what new possibilities may be available to us.

I believe our species is standing at the threshold of the greatest opportunity in the known history of any culture on Earth. That opportunity is not only to “save” our spot on this beautiful planet, but to learn new ways of living and acting in harmony with natural laws that will continue on with or without our cooperation; and that have been working effectively for billions of years. The reward for our courage and humility, our caring for ourselves, each other and all forms of life can be a future that includes a quality of creativity, abundance, vitality and fulfillment that we have not known before.

Indigenous Cultures around the world have preserved various traditions of living in harmony with natural Earth systems. Many of these cultures are reaching out to the Mainstream Culture in an effort to share these principles and practices with us. They need us to listen because they see themselves as part of a larger human family whose continuation is at risk. We would do well to heed their wisdom, as it seems we have a lot to learn.

The work of the Unified Field Corporation and its Regenerative Community Initiative is part of a larger impulse to translate some of these principles into terms we can apply to the world of money and sustainable community development, so that money can be used as a tool to rebuild not just our physical infrastructure so that it can function more in alignment with natural law, but also how we relate with ourselves and each other through the process. Basic perceptions underpinning our relationship with money must be reexamined if we are to meet the opportunity before us. We call this ultimately intelligent and naturally aligned use of money as a tool for the greater good – Deep Green Money.


Trees Coming TogetherMoney is a symbol of our relationships with each other in action. It is only possible because of a decision humans have been making for thousands of years to form agreements with each other about the various forms of value they want to exchange. Money is a reflection of the trust that exists in a society, and so the consequences of money’s actions in that society are a direct expression of the quality of relationships that society is predominantly engaged in. What this means for us is that if we want money to be a more powerful tool for good, if we want to create Deep Green Money, we have to redefine our relationships with each other. The more profoundly we do this, the more directly and profoundly effective our use of money will be as a tool for the changes we wish to see in the world.

Nature displays both competition and cooperation in abundance. When we see competition as a stimulus for adaptation to change and allow it to strengthen our ability to deliver goods and services with greater quality, efficiency and consistency, it becomes useful. Cooperation is essential in all of nature, in our human families and especially in business, since few of us are able to deliver the required expertise in producing, operating, distributing, selling, marketing, managing and communicating all the value we are here to share.

The Partnership Mindset goes far deeper than collaboration. It holds that none of us ultimately wins unless we all win. It is a no matter what commitment to the success of the whole, via the use of positive competition and creative collaboration to generate the more complex, synergistic relationships and assets that mimic natural ecosystems. Within this creative synergy, magnificence is engaged, genius applied, creative impulses expressed and resources activated in each of us working successfully together.

Risk is the uncertainty we face when investing in anything that has not proven itself; that has yet to occur in the future. The uncertainty of risk is natural and stimulates a positive form of fear we call vigilance, which from all financial perspectives is healthy and necessary. From the Deep Green Money perspective, fear can become degenerative when it overtakes the trust in a relationship born of a natural alignment between a collaborative assessment of the apparent uncertainties of the investment, the investor’s level of informed willingness to take an inspired risk and their ability to safely absorb a possible loss.

Potential is the positive side of the assessment. How can the principles of Deep Green Money help us evaluate the success of a venture and our investments? Here also we need to go deeper than the numbers – to the heart of those people making the decisions that will shape the success or failure of a venture. What Deep Green Money suggests is that we look for investments that are based on a sound business premise meeting a real need that can be profitable, aligned with our sustainable values commitments, and where the ultimate decision makers; those who have the authority and the responsibility to direct that enterprise, have strength in all 3 of the following essential areas:

•  Persistence is a decision that we make at the core of our being that regardless of the obstacles we encounter we will continue until we succeed. In a person who has mastered that decision there is no possibility of giving up. Such a no matter what decision attracts forces and support that accomplish what may seem impossible to others.

•  Adaptability is the commitment to learn from our experiences; to refine our approach, our strategies, our team, our effort and thinking so that our Persistence becomes more effective over time.

•  Transformation simply means that if we are committing to accomplish something that hasn’t been done before, we must be willing to learn and grow in new ways that aren’t always comfortable for us – in service to our own betterment and to a purpose greater than ourselves.


World in HandsThe implementation of Deep Green Money relationships will be enhanced through alignment of the venture with a sustainable business commitment including a Quadruple Bottom Line approach to planning and evaluating the full impact of the venture. The Quadruple Bottom Line asserts that a focus the environmental, social and cultural bottom lines are essential to and supportive of the long term success of the financial bottom line. More information on these and other implementation concepts such as the 9 Areas of Sustainability can be found, here.

Alignment is the art of exploring and structuring relationships including Deep Green Money investments via an assumed appreciation and respect for the naturalness of both parties. Preconceived needs going into a discussion can become blinders, keeping us from seeing the real potential as well as the real limits within the relationship. Better to lay aside our agenda temporarily so that we can truly see the other, appreciate and understand their potential within a naturalness that we’ll be able to count on, and from there bring our needs collaboratively and transparently back into the structuring portion of the exploration, fully empowered with knowledge of what’s possible and optimal in that relationship. Deeply aligned relationships are more secure, long lasting and productive. Misunderstandings are more easily converted into movement forward that everyone can be pleased with.

Most important, aligned relationships access a deeper source of strength through the harmony and connected-ness they are built upon. Beginning a relationship with sincere respect, appreciation and a commitment to the greatest possible mutual benefit, and keeping to that commitment for the duration builds trust and a strength that can carry us through to greater success on all levels.

The actual practice of Alignment is a 4 step process of inquiry that clarifies resonance and or dissonance in the areas of Vision, Placement, Perception of Fairness and generally held Core Beliefs about how life works. You are invited to email a request for a complimentary 5-page orientation on the practice of Alignment to

Article by David Rose, Founder and CEO, Unified Field Corporation

David Rose is a passionate practitioner of Oneness-based business. He is the visionary founder and CEO of Unified Field Corporation. He can be reached via email at-